Doing justice to an Arizona legend.

Case Study: Sandra Day O’Connor House

The first woman appointed to the Supreme Court, Sandra Day O’Connor built a remarkable legacy for her nation and her home state of Arizona. To honor her contributions, a project was begun to move her family home to Papago Park, where it would become a gathering place to debate and shape public policy for generations to come.

To help raise the $2 million needed to achieve this goal, the organizers turned to Addison Clark to come up with an integrated campaign and visual strategy that would appeal to potential donors and provide a public face for the project. At the inaugural fundraising event, where Justice O’Connor danced on the stage of the Tempe Center for the Arts, the entire project was hailed as a tremendous success. The project’s logo earned national recognition and was published in the 2009 edition of American Corporate Identity.

The O'Connor House logo and its use for all our first marketing efforts truly visualize the community-wide effort to move the historic home to Papago Park and the incredible beauty of its new surroundings. Addison Clark's work speaks to their understanding of the mission of O'Connor House — to move Arizona forward and to address the most challenging issues of the 21st century in civil ways that lead to civic action. The O'Connor House is a triumph for all Arizonans who value the state's history and culture.

+ Kim Sterling, Founding Chair
Board of Directors of the O'Connor House